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MARKETO


What is it?

Marketo, an Adobe Company, is an automated marketing software for account-based marketing, and includes other services and products.

It is used to help organizations automate and measure marketing engagement, tasks and workflows.

Who is it for?

Marketo is used by the University of Calgary.

Marketo does not include specific pricing details but is broken down into Select, Prime, Unlimited, and Enterprise categories.

What can it do?

Core capabilties:
  • Marketing data environment
  • Content personalization
  • Cross-channel engagement
  • Experience automation
  • Sales partnership
  • Marketing impact analytics
  • Plug and play integrations 

Additional capabilities:
  • Sales insight
  • Advanced journey analytics
  • Webstire personalization
  • Predictive audiences
  • Account profiling
  • Advanced BI analytics
  • Predictive content
  • Sales connect

Problems they solve:
  • Attract and convert prospects
  • Grow customer relationships
  • Scale up your marketing
  • Master account-based marketing


Is it University approved?

The University of Calgary uses Marketo. Faculty and staff must gain permission to access and use it.





Marketo. (2020). Marketo Enage. Retrieved from https://www.marketo.com/company/ (accessed 11 August 2020)
Marketo. (2020). Higher Education Marketing Solution. Retrieved from 
https://www.marketo.com/solutions/higher-education/ (accessed 11 August 2020).
Marketo. (2020). Marketo Engage Pricing and Packaging. Retrieved from
https://www.marketo.com/solutions/pricing/ (accessed 11 August 2020).