MARKETO (ADOBE MARKETO ENGAGE)

What is it?

Marketo, belonging to Adobe, is an automated marketing software for account-based marketing, and includes other services and products. It is used to help organizations automate and measure marketing engagement, tasks and workflows.

Who is it for?

Marketo is used by the University of Calgary but faculty and staff must gain permission to access and use it. Marketo plans are broken down into Select, Prime, Ultimate and Enterprise categories.

What can it do?

Core capabilties

• Marketing data environment
  
• Content personalization
  
• Cross-channel engagement
  
• Experience automation
  
• Sales partnership
  
• Marketing impact analytics
  
• Plug and play integrations 

Additional capabilities

• Sales insight
  
• Advanced journey analytics
  
• Webstire personalization
  
• Predictive audiences
  
• Account profiling
  
• Advanced BI analytics
  
• Predictive content
  
• Sales connect

How do I access it?

https://www.marketo.com/company/

Marketo for Higher Education
https://www.marketo.com/solutions/higher-education/

Marketo Pricing & Packaging
https://www.marketo.com/solutions/pricing/

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Adobe Marketo Engage (2021). Home. Retrieved from https://www.marketo.com/ (accessed 29 December 2021).

Adobe Marketo Engage (2021). Higher education marketing solution. Retrieved from
https://www.marketo.com/solutions/higher-education/ (accessed 29 December 2021).

Adobe Marketo Engage (2021). Pricing. Retrieved from
https://www.marketo.com/solutions/pricing/ (accessed 29 December 2021).